The 360º strategy as a possible future for content generation. The case of Jelly Jamm

Abstract

Nowadays the audiovisual sector is going through a multifactorial crisis that affects social, technical and economic issues, as well as regulations. Companies must adapt themselves to this new scenario in order not to lose business, influence or benefits. In this context the intensive multimedia and multiplatform use has become an urgent need. The design of products is being reorganized according to a “360 grades” perspective, combining creativity and intensive use of digital technologies in production and distribution areas. Jelly Jamm is an example of this, an animation series which is trying to become an international children´s brand.