Identity and adolescence: Art, visual and audiovisual education in front of the influence of social networks and advertising

Abstract

Social networks have become the preferred form of communication for many people today. Sign-ups on platforms such as Instagram or TikTok are occurring at an increasingly younger age. Studies show the increase of teenage users on these networks. This trend has led professionals from different fields to question whether this is a generation prepared to deal with their use in a healthy way or how their consumption affects the personality of the adolescent, which could damage their identity construction.

This article aims to foster critical thinking among adolescents, enabling them to confront stereotypical advertising messages with the ability to distinguish them from the reality they are experiencing. In order to obtain representative data, a systematic review of articles available in databases such as Scopus, Eric or Dialnet has been carried out, biased by year of publication, in order to be able to offer updated conclusions. This was completed with a survey, the main instrument of analysis.

The results reveal the need to use education to offer students the tools that will lead to the achievement of identity, using the area of the arts for this purpose.