Utilización combinada de Inteligencia Artificial y BPMS: implementación actual y retos funcionales futuros en las empresas españolas

Autores/as

DOI:

https://doi.org/10.12795/Ambitos.2025.i68.05

Palabras clave:

transformación digital, inteligencia artificial, BPMS, procesos, automatización

Resumen

Las herramientas de Inteligencia Artificial (IA) son una realidad, cada vez más implementada en las empresas para el control de entornos, que están modificando continua y rápidamente la forma de trabajar. La utilización de estas herramientas se centra en los departamentos más críticos de las empresas, debido al coste de las mismas y a la dificultad de su implementación. Esta investigación se centra en el uso de herramientas de IA para la gestión de procesos en los departamentos de la empresa imprescindibles para su funcionamiento correcto, con el objetivo de conocer el grado de automatización de procesos mediante la combinación de Inteligencia Artificial y aplicaciones BPMS (Business Process Management Software) que existe en las empresas españolas en función de su dimensión. Se ha utilizado combinación de metodología cuantitativa (encuesta a empleados y personal directivo de diversas empresas españolas de varios sectores) y cualitativa (entrevistas semiestructuradas a responsables de cuatro tipos de departamentos) con el fin de conocer la implementación real de propuestas de automatización y si las empresas están preparadas culturalmente para estos cambios. Los resultados constatan un bajo grado de automatización y uso de herramientas BPMS en empresas de prácticamente todos los tamaños, aunque mayor a medida que las empresas tienen más empleados, así como una predisposición al cambio en general positiva. Se concluye que existe un amplio consenso en diversas áreas funcionales sobre la utilidad del uso combinado de herramientas de IA y aplicaciones BPMS en la gestión de procesos corporativos.

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Biografía del autor/a

Joan-Francesc Fondevila-Gascón, Blanquerna-Universidad Ramon Llull, EUM-Universidad de Girona, EAE Business School, CECABLE

Joan-Francesc Fondevila-Gascón es Doctor de Periodismo (cum laude) por la UAB. Catedrático de Universidad, es profesor en Blanquerna-URL, EUM-UdG, EAE Business School, Euncet-UPC y UPF. Es director del Centro de Estudios sobre Cable (CECABLE) y presidente de la Societat Catalana de Comunicació-Institut d’Estudis Catalans (SCC-IEC). Ha publicado más de dos centenares de artículos científicos indexados. Ha ganado cuatro sexenios y numerosos premios académicos, científicos y literarios. IP del Grupo de Investigación SIMPED.

Óscar Gutiérrez-Aragón , EUM-Universidad de Girona

Óscar Gutiérrez-Aragón es director del Departamento de Empresa y Coordinador del Grado en Marketing de la Escuela Universitaria Mediterrani de Barcelona-Universidad de Girona. Doctor en Administración de Empresas por la Universidad de León. Profesor del Departamento de Empresa de la Universidad de Barcelona. Miembro del Grupo de Investigación SIMPED.

Enrique Ortiz-Rivas, EAE Business School

Enrique Ortiz-Rivas es MBA por EAE Business School y miembro del Grupo de Investigación SIMPED. Es CTO en AuraQuantic.

Júlia Alabart-Algueró, EUM-Universidad de Girona

Júlia Alabart-Algueró es doctoranda en Blanquerna-URL e investigadora del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona-Universidad de Girona. Graduada en Marketing por la Universidad de Girona, es miembro del Grupo de Investigación SIMPED.

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Publicado

2025-10-15

Cómo citar

Fondevila-Gascón, J.-F., Gutiérrez-Aragón , Óscar, Ortiz-Rivas, E., & Alabart-Algueró, J. (2025). Utilización combinada de Inteligencia Artificial y BPMS: implementación actual y retos funcionales futuros en las empresas españolas. Ámbitos. Revista Internacional De Comunicación, (68), 91–109. https://doi.org/10.12795/Ambitos.2025.i68.05

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MONOGRÁFICO