Design and validation of a questionnaire to assess satisfaction among university students

Authors

DOI:

https://doi.org/10.12795/revistafuentes.2024.20797

Keywords:

Student, college student, higher education, quality of education, efficiency of education, educational evaluation, curriculum evaluation, relevance of education

Abstract

Evaluating student satisfaction has become relevant for higher education institutions, understanding that they are the main recipients of the educational service. Its relevance in higher education is related to the fact that the fulfillment of expectations and good satisfaction indexes have been related to problems such as desertion, academic performance or competitiveness of the institutions. The objective of this study is to design a questionnaire to measure student satisfaction among university students. A national index approach is used that incorporates the dimensions of image, expectations, perceived quality, perceived value, satisfaction and commitment. A sample of 927 students participated in the validation process through the application of the questionnaire constructed by means of an online survey system. The statistical techniques of confirmatory factor analysis and factorial invariance were used to validate the construct of the proposed instrument. As a result, it is obtained that the construct is adequate to measure student satisfaction with adequate validity indicators (χ2/df = 1.463; RMSEA = 0.022 [0.020 - 0.025], SRMR = 0.048; CFI = 0.997; TLI = 0.996; NFI = 0.990). In conclusion, the practical usefulness of the instrument constructed is indicated, considering its contribution to management and to the systematic monitoring of stakeholders.

Downloads

Download data is not yet available.

Author Biography

Carla Andrea Arriaga Poblete, Universidad Católica del Maule (Chile)

 

 

References

Abarca Franco, S., Cáceres Galera, S., Jiménez Ortíz, E., Moraleda Borja, V., & Romero Durán, B. (2013). Satisfacción de los alumnos con la institución universitaria y el rendimiento académico. https://doi.org/10.30827/Digibug.27613

Abili, K., Narenji Thani, F., & Afarinandehbin, M. (2012). Measuring university service quality by means of SERVQUAL method. Asian Journal on Quality, 13(3), 204-211. https://doi.org/10.1108/15982681211287766

Abror, A., Patrisia, D., Engriani, Y., Evanita, S., Yasri, Y., & Dastgir, S. (2019). Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank’s customer loyalty. Journal of Islamic Marketing, 11(6), 1691-1705. https://doi.org/10.1108/JIMA-03-2019-0044

Abu-Rumman, A., & Qawasmeh, R. (2021). Assessing international students’ satisfaction of a Jordanian university using the service quality model. Journal of Applied Research in Higher Education, 14(4), 1742-1760. https://doi.org/10.1108/JARHE-05-2021-0166

Alemu, A. M., & Cordier, J. (2017). Factors influencing international student satisfaction in Korean universities. International Journal of Educational Development, 57, 54-64. https://doi.org/10.1016/j.ijedudev.2017.08.006

Álvarez, J., Chaparro, E., & Reyes, D. (2015). Estudio de la Satisfacción de los Estudiantes con los Servicios Educativos brindados por Instituciones de Educación Superior del Valle de Toluca. 13 (2), 5-26.

Álvarez-García, J., del Río-Rama, M. de la C., Oliveira, C., & Durán-Sánchez, A. (2021). Structure of Relationships Between the University Organizational Image and Student Loyalty. Frontiers in Psychology, 12, 3202. https://doi.org/10.3389/fpsyg.2021.727961

Andreassen, T. W., & Lindestad, B. (1998). The Effect of Corporate Image in the Formation of Customer Loyalty. Journal of Service Research, 1(1), 82-92. https://doi.org/10.1177/109467059800100107

Bertaccini, B., Bacci, S., & Petrucci, A. (2021). A graduates ’ satisfaction index for the evaluation of the university overall quality. Socio-Economic Planning Sciences, 73, 100875. https://doi.org/10.1016/j.seps.2020.100875

Boyd, N. M., Liu, X., & Horissian, K. (2022). Impact of Community Experiences on Student Retention Perceptions and Satisfaction in Higher Education. Journal of College Student Retention: Research, Theory & Practice, 24(2), 337-365. https://doi.org/10.1177/1521025120916433

Chi, C. G., & Gursoy, D. (2009). Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 28(2), 245-253. https://doi.org/10.1016/j.ijhm.2008.08.003

Cronin, J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55-68. https://doi.org/10.1177/002224299205600304

Darawong, C., & Sandmaung, M. (2019). Service quality enhancing student satisfaction in international programs of higher education institutions: A local student perspective. Journal of Marketing for Higher Education, 29(2), 268-283. https://doi.org/10.1080/08841241.2019.1647483

Del Río-Rama, M. de la C., Álvarez-García, J., Mun, N. K., & Durán-Sánchez, A. (2021). Influence of the Quality Perceived of Service of a Higher Education Center on the Loyalty of Students. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.671407

Dursun, O., & Altin Gumussoy, C. (2021). The effects of quality of services and emotional appeal on university reputation: Stakeholders’ view. Quality Assurance in Education, 29(2/3), 166-182. https://doi.org/10.1108/QAE-08-2020-0104

Echevarría-Molina, I., & Sanchez-Cabrero, R. (2021). La satisfacción del docente de Educación Secundaria en España a través de TALIS. Revista Fuentes, 23(3), Article 3. https://doi.org/10.12795/revistafuentes.2021.15176

Ejubović, A., Puška, A., & | |. (2019). Impact of self-regulated learning on academic performance and satisfaction of students in the online environment. Knowledge Management & E-Learning: An International Journal, 11(3), Article 3.

Eklof, J. A., & Westlund, A. (1998). Customer satisfaction index and its role in quality management. Total Quality Management, 9(4-5), 80-85. https://doi.org/10.1080/0954412988613

Erkan, I., Unal, S., & Acikgoz, F. (2021). What affects university image and students’ supportive attitudes: The 4Q Model. Journal of Marketing for Higher Education, 0(0), 1-18. https://doi.org/10.1080/08841241.2021.1927933

Fisher, R., Perényi, Á., & Birdthistle, N. (2021). The positive relationship between flipped and blended learning and student engagement, performance and satisfaction. Active Learning in Higher Education, 22(2), 97-113. https://doi.org/10.1177/1469787418801702

Florea, N. V., Paschia, L., Coman, D. M., Ionescu, C. A., Coman, M. D., Ene, C. M., & Nicolau, N. L. G. (2021). Bidirectional approach for university management: Improved relationship with students and educational costs management. Journal of Business Economics and Management, 22(5), Article 5. https://doi.org/10.3846/jbem.2021.14687

Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6-21. https://doi.org/10.1177/002224299205600103

Gregory, J. L. (2019). Applying SERVQUAL: Using service quality perceptions to improve student satisfaction and program image. Journal of Applied Research in Higher Education, 11(4), 788-799. https://doi.org/10.1108/JARHE-12-2018-0268

Grönroos, C. (1984). A Service Quality Model and its Marketing Implications. European Journal of Marketing, 18(4), 36-44. https://doi.org/10.1108/EUM0000000004784

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A global perspective. (7th ed.). Pearson Prentice Hall.

Herrero, J. (2010). El Análisis Factorial Confirmatorio en el estudio de la Estructura y Estabilidad de los Instrumentos de Evaluación: Un ejemplo con el Cuestionario de Autoestima CA-14. Psychosocial Intervention, 19(3), 289-300.

Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The Evolution and Future of National Customer Satisfaction Index Models. https://ecommons.cornell.edu/handle/1813/72056

Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling, Fourth Edition. Guilford Publications.

Lin, L., Huang, Z., Othman, B., & Luo, Y. (2020). Let’s make it better: An updated model interpreting international student satisfaction in China based on PLS-SEM approach. PLOS ONE, 15(7), e0233546. https://doi.org/10.1371/journal.pone.0233546

Loton, D., Stein, C., Parker, P., & Weaven, M. (2020). Introducing block mode to first-year university students: A natural experiment on satisfaction and performance. Studies in Higher Education, 0(0), 1-24. https://doi.org/10.1080/03075079.2020.1843150

Mahmoud, A. B., & Khalifa, B. (2015). A confirmatory factor analysis for SERVPERF instrument based on a sample of students from Syrian universities. Education + Training, 57(3), 343-359. https://doi.org/10.1108/ET-04-2014-0038

Maldonado, K. A. M., & López, M. S. (2019). Satisfacción estudiantil universitaria: Un referente para elevar los indicadores de los cursos en línea impulsados por la Coordinación General de Educación Virtual de la UAGro. Cuaderno de Pedagogía Universitaria, 16(31), Article 31. https://doi.org/10.29197/cpu.v16i31.321

Medrano, L. A., Liporace, M. F., & Pérez, E. (2014). Sistema de Evaluación Informatizado de la Satisfacción Académica para Estudiantes Universitarios de Primer Año. Electronic Journal of Research in Education Psychology, 12(33), Article 33. https://doi.org/10.25115/ejrep.33.13131

Mwiya, B., Bwalya, J., Siachinji, B., Sikombe, S., Chanda, H., & Chawala, M. (2017). Higher Education Quality and Student Satisfaction Nexus: Evidence from Zambia (SSRN Scholarly Paper ID 2987872). Social Science Research Network. https://papers.ssrn.com/abstract=2987872

Mwiya, B., Siachinji, B., Bwalya, J., Sikombe, S., Chawala, M., Chanda, H., Kayekesi, M., Sakala, E., Muyenga, A., & Kaulungombe, B. (2019). Are there study mode differences in perceptions of university education service quality? Evidence from Zambia. Cogent Business & Management, 6(1), 1579414. https://doi.org/10.1080/23311975.2019.1579414

Napitupulu, D., Rahim, R., Abdullah, D., Setiawan, M. I., Abdillah, L. A., Ahmar, A. S., Simarmata, J., Hidayat, R., Nurdiyanto, H., & Pranolo, A. (2018). Analysis of Student Satisfaction Toward Quality of Service Facility. Journal of Physics: Conference Series, 954, 012019. https://doi.org/10.1088/1742-6596/954/1/012019

Negricea, C. I., Edu, T., & Avram, E. M. (2014). Establishing Influence of Specific Academic Quality on Student Satisfaction. Procedia - Social and Behavioral Sciences, 116, 4430-4435. https://doi.org/10.1016/j.sbspro.2014.01.961

Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Undefined. /paper/SERVQUAL%3A-A-multiple-item-scale-for-measuring-of-Parasuraman-Zeithaml/d26a2423f00ca372b424a029ae22521299f00ede

Qazi, Z., Qazi, W., Raza, S. A., & Yousufi, S. Q. (2021). The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context. Corporate Reputation Review. https://doi.org/10.1057/s41299-021-00126-4

Ramos, A., Tomaschewski, J., Lerch, V., Devos, E., Silva, R., & Saraiva, S. (2015). Satisfaction with academic experience among undergraduete nursing students. 24, 187-195.

Raza, S. A., Qazi, W., Khan, K. A., & Shah, S. M. M. (2021). Student as customer concept: An approach to determine Pakistani students’ preferences as customers while studying at private universities. International Journal of Educational Management, 35(2), 513-531. https://doi.org/10.1108/IJEM-04-2019-0138

Ros Gálvez, A. (2016). Calidad percibida y satisfacción del usuario en los servicios prestados a personas con discapacidad intelectual. Universidad Católica San Antonio.

Rosseel, Y., Jorgensen, T. D., Rockwood, N., Oberski, D., Byrnes, J., Vanbrabant, L., Savalei, V., Merkle, E., Hallquist, M., Rhemtulla, M., Katsikatsou, M., Barendse, M., Scharf, F., & Du, H. (2021). lavaan: Latent Variable Analysis (0.6-9) [Software]. https://CRAN.R-project.org/package=lavaan

Shahsavar, T., & Sudzina, F. (2017). Student satisfaction and loyalty in Denmark: Application of EPSI methodology. PLOS ONE, 12(12), e0189576. https://doi.org/10.1371/journal.pone.0189576

Soares, M. C., Novaski, O., & Anholon, R. (2017). SERVQUAL model applied to higher education public administrative services. Brazilian Journal of Operations & Production Management, 14(3), Article 3. https://doi.org/10.14488/BJOPM.2017.v14.n3.a7

Sohail, M. S., & Hasan, M. (2021). Students’ perceptions of service quality in Saudi universities: The SERVPERF model. Learning and Teaching in Higher Education: Gulf Perspectives, 17(1), 54-66. https://doi.org/10.1108/LTHE-08-2020-0016

Sultan, P., & Wong, H. Y. (2019). How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and moderating roles of gender and study mode. Journal of Brand Management, 26(3), 332-347. https://doi.org/10.1057/s41262-018-0131-3

Tan, P. S. H., Choong, Y. O., & Chen, I.-C. (2021). The effect of service quality on behavioural intention: The mediating role of student satisfaction and switching barriers in private universities. Journal of Applied Research in Higher Education, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JARHE-03-2021-0122

Twum, K. K., Yalley, A. A., Agyapong, G. K.-Q., & Ofori, D. (2021). The influence of Public University library service quality and library Brand image on user loyalty. International Review on Public and Nonprofit Marketing, 18(2), 207-227. https://doi.org/10.1007/s12208-020-00269-w

Van, T. D., Thi, K. C. N., & Thi, H. P. T. (2020). Data survey on the factors affecting students’ satisfaction and academic performance among private universities in Vietnam. Data in Brief, 33, 106357. https://doi.org/10.1016/j.dib.2020.106357

Vergara-Morales, J., Valle, M. D., Díaz, A., & Pérez, M. V. (2018). Adaptación de la Escala de Satisfacción Académica en Estudiantes Universitarios Chilenos. Educational Psychology, 24(2), 99-106. https://doi.org/10.5093/psed2018a15

Weerasinghe, I. M. S., & Fernando, R. L. (2017). Students’ Satisfaction in Higher Education (SSRN Scholarly Paper ID 2976013). Social Science Research Network. https://papers.ssrn.com/abstract=2976013

Winstone, N. E., Ajjawi, R., Dirkx, K., & Boud, D. (2022). Measuring what matters: The positioning of students in feedback processes within national student satisfaction surveys. Studies in Higher Education, 47(7), 1524-1536. https://doi.org/10.1080/03075079.2021.1916909

Wong, W. H., & Chapman, E. (2023). Student satisfaction and interaction in higher education. Higher Education, 85(5), 957-978. https://doi.org/10.1007/s10734-022-00874-0

Published

2024-01-15

How to Cite

Gálvez Gamboa, F. A., Arriaga Poblete, C. A., & Adasme Jara, B. A. (2024). Design and validation of a questionnaire to assess satisfaction among university students. Revista Fuentes, 26(1), 23–35. https://doi.org/10.12795/revistafuentes.2024.20797

Issue

Section

Investigaciones