Resiliencia del mercado turístico urbano ante la crisis de la COVID-19. El caso de Málaga
DOI:
https://doi.org/10.12795/rea.2022.i43.04Palabras clave:
Resiliencia, Turismo urbano, COVID-19, Hoteles, Airbnb, ImpactosResumen
Este artículo tiene como objetivo verificar la resiliencia del turismo urbano ante la crisis de la COVID-19 e identificar sus rasgos principales, tomando como referencia la ciudad de Málaga. Se utilizará el enfoque metodológico que proporciona el análisis económico para analizar la dinámica que se ha registrado en el mercado de alojamientos, tanto convencionales (hoteles) como el de viviendas turísticas de alquiler a corto plazo. Los datos se refieren a indicadores de demanda, de oferta y de precios para el periodo comprendido entre septiembre de 2018 y el mismo mes del año 2021. Los resultados del análisis evidencian claros signos de recuperación del mercado turístico a partir de la primavera de 2021. Más concretamente, se constata el protagonismo que adquieren los residentes en España en la demanda de alojamiento hotelero. Asimismo, en el mercado peer-to-peer se confirma que, meses después del levantamiento de las restricciones a la movilidad, se superaron los niveles de actividad alcanzados antes de la pandemia. Sobre esa base, parece pertinente reabrir y replantear el debate sobre la capacidad de carga de las ciudades y la conveniencia de regular el mercado de alojamientos turísticos.
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