Vol. 22 No. 2 (2024)

Vol. 22 No. 2 (2024)

Published December 20, 2024 Imagen de portada
https://doi.org/10.12795/10.12795/Comunicacion.2024.v22.i02
Imagen de portada
Full Issue
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Special Issue

Aging in advertising and content creation: Reflections on the representation of older adults in the media and on age in the advertising industry
Araceli Castelló-Martínez, Rocío Blay-Arráez, María Elvira Antón-Carrillo
1-9 páginas
PDF (Español (España))
Scientific review for the design of a methodology to identify and avoid devising ageist advertising
Asier Morán Fuertes
10-30 páginas
PDF (Español (España))
Senior influencers on TikTok: a study on ageist stereotypes and the representation of old age on the platform
Andrea, Irene Ramos-Soler
31-46 páginas
PDF (Español (España))

Miscellany

Field film theories and cultural studies: an intrinsic link
Santiago López Delacruz
47-61 páginas
PDF (Español (España))
Television journalism in Brazil: new practices and production processes after the COVID-19 pandemic
Gustavo Teixeira de Faria Pereira
62-81 páginas
PDF (Español (España))
The use of Artificial Intelligence in the marketing, advertising, and branded content sector in Spain
Susana Asenjo-McCabe, Cristina del Pino-Romero
82-102 páginas
PDF (Español (España))
Nike’s Instagram account: A strategic space to represent diversity
Javier Díaz-Bajo Rodríguez, Rut Martínez Borda, Sara Infante Pineda
103-123 páginas
PDF (Español (España))
Music for tourism advertising in Sevilla: a musical analysis of the promotional spots broadcast on YouTube in 2020, 2021 and 2022
Rafael Ángel Rodríguez López
124-139 páginas
PDF (Español (España))

Reviews

SilverComm: Marketing Practices and Messages for the Age of Aging
Yi Liu
140-143 páginas
PDF (Español (España))