Vol. 1 No. 3 (2005), Reviews

Vol. 1 No. 3 (2005)

Review of"La imagen de marca. Un fenómeno social"

Reviews

https://doi.org/10.12795/comunicacion.2005.v01.i03.25

Published 2022-11-11

Jorge David Fernández Gómez⁺⁻

Jorge David Fernández Gómez

Universidad de Cádiz

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How to Cite

Fernández Gómez, J. D. (2022). Review of"La imagen de marca. Un fenómeno social". COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, 1(3), 323–329. https://doi.org/10.12795/comunicacion.2005.v01.i03.25

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Abstract 425
PDF (Español (España)) 2341

Abstract

La imagen de marca. Un fenómeno social

Joan Costa

Barcelona, Paidós, 2004, 200 páginas

https://doi.org/10.12795/comunicacion.2005.v01.i03.25

PDF (Español (España))

References

AAKER, DAVID Y JOACHIMSTHALER, ERICH (2001): Liderazgo de marca. Bilbao, Deusto.

CRAINER, STUART (1997): El verdadero poder de las marcas. Madrid, Eresma & Celeste.

SEMPRINI, ANDREA (1995): El marketing de la marca. Una aproximación semiótica. Barcelona, Paidós.

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright (c) 2005 Jorge David Fernández Gómez

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