The CSR, Satisfaction, and Commitment Triad: Its Strategic Effect on Perceived Performance

Autores/as

DOI:

https://doi.org/10.12795/Ambitos.2025.i67.13

Palabras clave:

organisational commitment, perceived performance, corporate social responsibility, job satisfaction

Resumen

Este estudio analiza cómo la responsabilidad social corporativa (RSC) percibida influye en el rendimiento percibido de los empleados, considerando el papel que desempeñan la satisfacción laboral y el compromiso organizacional como variables intermedias en esta relación. La investigación se justifica por la creciente necesidad de comprender cómo las prácticas responsables de las organizaciones pueden traducirse en beneficios concretos en contextos laborales, especialmente en economías emergentes. Para ello, se aplicó un enfoque cuantitativo, de tipo no experimental y transversal, mediante una encuesta estructurada a 206 empleados mexicanos. Los resultados, obtenidos a través de un modelo de ecuaciones estructurales (PLS-SEM), revelan que la RSC percibida impacta positivamente en la satisfacción laboral y el rendimiento percibido, mientras que la satisfacción laboral influye directamente en el compromiso organizacional. Asimismo, se encontró que tanto la satisfacción laboral como el compromiso organizacional actúan como mecanismos mediante los cuales la RSC incide en el rendimiento percibido. El estudio se basa en la teoría del intercambio social y la teoría de la identidad social, y contribuye al entendimiento de los procesos psicológicos que conectan las prácticas responsables con los resultados laborales. Se concluye con recomendaciones orientadas a fortalecer la sostenibilidad empresarial mediante estrategias que prioricen el bienestar y el compromiso de los trabajadores.

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Biografía del autor/a

Lorena Gabriela Hernández-Arteaga, Universidad Autónoma de Tamaulipas

Lorena Gabriela Hernández-Arteaga graduated with a bachelor’s degree in foreign Trade from the Universidad Autónoma de Tamaulipas and earned her master’s degree in business administration from the same institution. Her research interests include green marketing, green purchase intention, corporate social responsibility, organisational behaviour, and organisational climate, among others. She currently serves as a lecturer in the International Business programme at the Faculty of Commerce and Administration in Tampico, Universidad Autónoma de Tamaulipas, Mexico. She is pursuing a PhD in Strategic Business Management at the same faculty.

Mario Alberto Salazar-Altamirano, Universidad Autónoma de Tamaulipas

Mario Alberto Salazar-Altamirano holds a bachelor’s degree in law from the Universidad Autónoma de San Luis Potosí and a master’s degree in business administration and finance from TEC Milenio University in Monterrey, Nuevo León. His research interests span internal marketing, workplace happiness, social marketing, organisational behaviour, leadership, and organisational climate, among others. He is currently pursuing a PhD in Strategic Business Management at the Faculty of Commerce and Administration in Tampico, Universidad Autónoma de Tamaulipas, Mexico.

Orlando Josué Martínez-Arvizu, Universidad Autónoma de Tamaulipas

Orlando Josué Martínez-Arvizu graduated with a bachelor’s degree in marketing with Honours from the Universidad Autónoma de San Luis Potosí and earned a master’s degree in business leadership from the same university, a programme accredited by the National Postgraduate System (CONAHCYT). His research interests include internal marketing, social marketing, consumer behaviour, and organisational behaviour, among others. He is currently pursuing a PhD in Strategic Business Management at the Faculty of Commerce and Administration in Tampico, Universidad Autónoma de Tamaulipas, Mexico, a programme also accredited by the National Postgraduate System (CONAHCYT).

María del Lourdes Arias Gómez, Universidad Autónoma de Tamaulipas

María del Lourdes Arias Gómez graduated with a bachelor’s degree in law from the Universidad Autónoma de Tamaulipas, holds a master’s degree in education, and a PhD in International Law. Her research interests include education, green marketing, social responsibility, organisational behaviour, and organisational climate, among others. She is a lecturer in the International Business programme at the Faculty of Commerce and Administration in Tampico, Universidad Autónoma de Tamaulipas, Mexico.

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2025-04-15

Cómo citar

Hernández-Arteaga, L. G. ., Salazar-Altamirano, M. A., Martínez-Arvizu, O. J. ., & Arias Gómez, M. del L. (2025). The CSR, Satisfaction, and Commitment Triad: Its Strategic Effect on Perceived Performance. Ámbitos. Revista Internacional De Comunicación, (67), 243–264. https://doi.org/10.12795/Ambitos.2025.i67.13

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Núm. 67 (2025): Edición Abril

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MISCELÁNEA

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Derechos de autor 2025 Lorena Gabriela Hernández-Arteaga, Mario Alberto Salazar-Altamirano, Orlando Josué Martínez-Arvizu, María del Lourdes Arias Gómez

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