Linguistic Landscape and Crematonymy: the Social Stratification
DOI:
https://doi.org/10.12795/PH.2024.v38.i01.02Keywords:
Linguistic Landscape, Socio-onomastics, crematonyms, linguistic stratificationAbstract
The aim of this paper is to study the presence and role played by crematonyms or trade names within the linguistic landscape of Salamanca. Using a sample stratified into three areas representing three socio-economic levels, we look at the functional and formal differences of these elements in each of them, as well as the overlapping trends in the whole environment. As well as being able to see the increasing incorporation of other languages in the LL, with a particular incidence of English, we see a gap in the behaviour of the lower stratum compared to the upper and middle levels, which offer more points of contact in commercial attributive practices, results that we believe can be extrapolated to other syntopic entities.
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Accepted 2023-05-15
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