Vol. 5 No. 2 (2022)

Published July 31, 2022

https://doi.org/10.12795/IROCAMM.2022.V05.I02

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Portada IROCAMM 5(2)

Monographics

Inmaculada Martín Herrera

9-21

Corporate communication in times of pandemic. Simulation of an online press event with journalism students

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Sónia Goncalves

22-38

Deepfakes as a new form of corporate disinformation – a literature review

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Research Articles

Felix Eduardo Caja Gutierrez

39-51

Relationship marketing as a customer loyalty strategy in a bakery industry

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Shifa Hustima Sahara, Ph.D. Nila Armelia Windasari

52-70

Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up

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Jaime Humberto Caldera Chacón, Gloria Olivia Rodríguez Garay

71-94

Transmedia storytelling in a diecast brand: Expansion of the Hot Wheels advertising discourse

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Matheus José Machado Dutra

95-118

Customer Profiling in the Ambit of Gaming: portraying lifestyles

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Oyekunle Olubusola Temiloluwa, Tijani Usman Moyosore, Balogun Mustapha Tosin

119-129

Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis

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