Nr. 1 (2018)

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Artículos de investigación

Hasan Mahmud Niaz, Irene García Medina

7-31

Vodafone:The relationship between brand image and online marketing strategies

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Rodrigo Elías Zambrano

32-44

Digital advertising storytelling: consumer educommunication

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Patricia Farias Coelho

43-54

L’approche scientifique de la sémiothique française: réflexions contemporaines

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Marta Pulido

55-66

Acts or events? A perspective from the marketing mix

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Gloria Jiménez-Marín

67-87

Shopping as a selling strategy for tourism: combination of marketing mix tools

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Cristina Gonzalez Oñate

88-104

Rational vs emotional communication models. Definition parameters of advertising discourses

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Paloma Sanz Marcos

105-129

Theoretical approach of branding from a semiotic perspective

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