CFP | July 2022 · N5V2 | False news and its impact on the consumption of products and brands

Deadline: 1st June 2022. This journal will publish a monographic section for volume 2 of number 5, corresponding to July 2022 titled False news and its impact on the consumption of products and brands.

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July 2022 (N5V2) - False news and its impact on the consumption of products and brands

  • Submission deadline: Full papers must be submitted before 1st June 2022 to be peer-reviewed.
  • Publication: July 2022 (N5V2).
  • Editor: Gloria Jiménez-Marín (Universidad de Sevilla, Spain). gloria_jimenez@us.es
  • Coordinators: Dr. Mirian Tavares (Universidade do Algarve, Portugal - mtavares@ualg.pt), Dr. Pedro A. Correia (Universidade da Madeira, Portugal – pacorreia@staff.uma.pt) & Dr. Nuria Sánchez-Gey Valenzuela (Universidad Pablo de Olavide, Spain – nsanchezgey@centrosanisidoro.es).

 

Scope:

Need for information, which has been violated in recent times, has generated a certain distrust in the media and business world. The so-called 'infodemia' (Aleixandre-Benavent et al., 2020) has meant, in recent times, a collection of hardly verifiable information that, in addition, in many cases has been not very rigorous or false. This monograph aims to address the influence of the so-called fake news in advertising and marketing impact, facing the possible consequences of this practice in consumption, advertising and marketing in general. The main objective of this CFP is to highlight and analyze the information published by companies, their competitors, followers or haters and that, in one way or another, have been affecting the future of brands, products, services and companies in general.
Possible topics to be addressed include:

  • Fake news and advertising
  • Followers and haters
  • The role of social networks in the generation of fake news
  • Report-based advertising communication strategies
  • Branding and fake news
  • Marketing and fake news
  • Consumption and fake news