Abstract
This article focuses on the analysis of the lifestyle magazine Men’s Health and the representations of masculinity depicted in the publication, specifically in the advertisements within its pages. While those images constitute media accounts of maleness within American society, they are definitely oriented to promote a culture of consumption. Thus, given the popularity of this publication and the influence of lifestyle magazines in proposing new models in terms of identification, it seems that a study about their conception of masculinity and the way it is represented within their pages is determinant in order to understand how masculinity is socially conceived nowadays.
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