Abstract
The culture of convergence favors the emergence of a new narrative aesthetics. Coined by Jenkins (2008) and discussed in Rose (2010) and Mittell (2015) transmedia storytelling relates act of transmitting messages, themes or stories through different media platforms, each contributes differently to the creative universe. This article will try to reflect on the characteristics and potential of the phenomenon to analyze a case study on the Latitudes. Launched in 2013, the plot was expanded in three narrative lines: the Internet, TV and film, creating such a broad fictional universe that could not be contained in a single platform.
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