Abstract
In the last two decades the development of technological elements, especially the Internet and mobile devices (tablets, laptops, mobile phones, etc.) have created new audiovisual consumption habits, mainly among the younger audiences. A new demand which has changed the way the films make money and has let the emergence of new business initiatives such as new business models in the distribution of audiovisual content. The principal aim of this paper is to analyze this new business model and to know the characteristics of the pioneer in this market, Netflix.
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Copyright (c) 2012 Teresa Ojer, Elena Capapé