This article examines the aesthetic dimension in two environmental controversies in Uruguay: a real estate project in Punta Ballena (a coastal peninsula) and waste management in Empalme Olmos (a rural area). It argues that aesthetic experiences influence social mobilization and public decision-making. Punta Ballena mobilizes a broad community and obtains protection, while Empalme Olmos remains confined to a local issue. The article explains this asymmetry in conflict resolution by appealing to the difference between aesthetic experiences of the exceptional and the everyday.