Kitsch and its ambiguous negativity

Abstract

This text analyzes the phenomenon of kitsch and its controversial negativity. To do this, question what is the negativity of kitsch? To what extent could it be considered ambivalent? What place have artistic practices like Pop art occupied in this process? For this, we start from the analysis of kitsch within the culture and later in this artistic movement, as an indication that evaluates its negative bias itself ambivalent.