The Microanalysis of Political Discourse

Autores/as

  • Peter Bull

DOI:

https://doi.org/10.12795/PH.2012.v26.i01.04

Palabras clave:

microanálisis, imagen, labor de la imagen, modelo de destrezas sociales, géneros de la comunicación

Resumen

El microanálisis representa tanto una metodología como una manera distintiva de interpretar la comunicación. En este artículo se estudia su aplicación al análisis del discurso político en relación a tres conceptos claves: el modelo de destrezas sociales de la interacción social, la imagen y la labor de la imagen, y el papel del contexto social (especialmente géneros de comunicación). A través de las técnicas del microanálisis se pueden analizar las destrezas comunicativas de los políticos, en concreto sus capacidades para llevar a cabo una labor de la imagen efectiva en diferentes contextos sociales.

 

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Publicado

2012-11-15

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