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Comportamiento de compra del consumidor digital en Latinoamérica 2020 - 2023.: Una revisión sistemática

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Tipos de product placement: una visión teórica

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Marketing relacional como estrategia de fidelización de clientes en una industria panadera

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Copyright 2023 - IROCAMM - International Review Of Communication And Marketing Mix
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The print and electronic editions of this Journal are published by the Editorial Universidad de Sevilla, and the source must be cited in any partial or total reproduction.
Unless otherwise indicated, all the contents of the electronic edition are distributed under a licence of use and distribution "Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International".
You can consult the informative version and the legal text of the licence here. This must be expressly stated in this way when necessary.
Authors who publish in this journal accept the following conditions:
1. Authors retain the rights of authorship and assign to the journal the right of first publication, with the work registered under the Creative Commons attribution licence, which allows third parties to use the published work as long as they mention the authorship of the work and the first publication in this journal.
2. Authors may make other independent and additional contractual arrangements for non-exclusive distribution of the version of the article published in this journal (e.g., inclusion in an institutional repository or publication in a book) as long as they clearly indicate that the work was first published in this journal.
3.Authors are allowed and encouraged to publish their work on the internet (e.g. on institutional or personal websites) before and during the review and publication process, as this can lead to productive exchanges and faster and wider dissemination of the published work (see The Effect of Open Access).

© IROCAMM. International Review Of Communication And Marketing Mix.
Founded by Prof. Dr. Gloria Jiménez-Marín in 2017
Faculty of Communication. Américo Vespucio Ave., n/n. B2 Office. 41092 - Seville (Spain)
gloria_jimenez@us.es | https://revistascientificas.us.es/index.php/IROCAMM/index
DOI: http://dx.doi.org/10.12795/IROCAMM
ISSN electronic version: 2605-0447 | Legal deposit: SE 729-2020

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