Transmedia storytelling in a diecast brand: Expansion of the Hot Wheels advertising discourse | IROCAMM - International Review Of Communication And Marketing Mix

Transmedia storytelling in a diecast brand: Expansion of the Hot Wheels advertising discourse

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© IROCAMM. International Review Of Communication And Marketing Mix.
Founded by Prof. Dr. Gloria Jiménez-Marín in 2017
Americo Vespucio Ave., n/n. B11 Office. 41092 - Seville (Spain)
gloria_jimenez@us.es | https://revistascientificas.us.es/index.php/IROCAMM/index
DOI: http://dx.doi.org/10.12795/IROCAMM
ISSN electronic version: 2605-0447 | Legal deposit: SE 729-2020

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