Abstract
Review of SilverComm: Marketing Practices and Messages for the Age of Aging (Anne M. Cooper & Young-Joon Lim, 2023).
References
Geller, Glenn (2019): «Baby Boomers spend more than millennials—yet are ignored by advertisers», Media Post. 22 de mayo. https://www.mediapost.com/publications/article/336177/baby-boomersspend-more-than-millennials-yet-ar.html
Ji, Hong y Anne Cooper (2022): «“Distorted mirror”? 20 years of elders’ images in Time magazine advertising», Atlantic Journal of Communication, 32 (2), 198-213. https://doi.org/10.1080/15456
2022.2117814
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright (c) 2024 Yi Liu
Downloads
Download data is not yet available.
Metrics
Metrics Loading ...