How to Cite
Liu, Y. (2024). SilverComm: Marketing Practices and Messages for the Age of Aging. COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, 22(2), 140–143. https://doi.org/10.12795/Comunicacion.2024.v22.i02.09
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Abstract
Review of SilverComm: Marketing Practices and Messages for the Age of Aging (Anne M. Cooper & Young-Joon Lim, 2023).
References
Geller, Glenn (2019): «Baby Boomers spend more than millennials—yet are ignored by advertisers», Media Post. 22 de mayo. https://www.mediapost.com/publications/article/336177/baby-boomersspend-more-than-millennials-yet-ar.html
Ji, Hong y Anne Cooper (2022): «“Distorted mirror”? 20 years of elders’ images in Time magazine advertising», Atlantic Journal of Communication, 32 (2), 198-213. https://doi.org/10.1080/15456
2022.2117814
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Copyright (c) 2024 Yi Liu
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