An introduction to the production and marketing process of massively multiplayer online games (MMOG): issues concerning their development and maintenance
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Keywords

MMOG
producción
desarrollo
comercialización
mantenimiento
comunidad del juego MMOG
production
development
sales
upkeep
game community

How to Cite

Hermida Congosto , A. ., & Lozano Delmar , J. (2022). An introduction to the production and marketing process of massively multiplayer online games (MMOG): issues concerning their development and maintenance. COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, 1(7), 190–205. https://doi.org/10.12795/comunicacion.2009.v01.i07.13
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  • Abstract 58
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Abstract

The MMOG (or Massively Multiplayer Online Game) has become one of the most successful types of videogames in the last years. Due to the massively online access, one of its main features, the MMOG develops a whole series of communicational strategies, which have completely transformed the videogame industry and the player models. This paper aims to analyse the production and sale processes (development, release and upkeep) of this type of games through an interview made to Sebastian R. Streiffert, Community Manager of the videogame Aion.

https://doi.org/10.12795/comunicacion.2009.v01.i07.13
PDF (Español (España))

References

DOVEY, Jon y KENNEDY, Helen W. (2006): Game cultures: computer games as new media. Berkshire, Open University Press, Mcgraw-Hill.

HALL, Rick y NOVAK, Jeannie (2008): Game development essentials: online game development. Clifton Park, Nueva York, Delmar/Cengage Learning.

IRISH, Dan (2005): The game producer's handbook. Boston, Thomson Course Technology, Premier Press.

KERR, Aphra (2006): The business and culture of digital games: game work and game play. Londres, SAGE.

MÄYRÄ, Frans (2008): Introduction to game studies: games and culture. Londres, SAGE.

MEIGS, Tom (2003): Ultimate game design: building game worlds. Emeryville, California, Mcgraw-Hill/Osborne.

NEWMAN, Rich (2009): Cinematic game secrets for creative directors and producers. Oxford, Focal Press.

RAESSENS, Joost y GOLDSTEIN, Jeffrey (2005): Handbook of computer game studies. Cambridge, MIT Press.

TOSCA, Susana P. et al. (2008): Understanding videogames: the essential introduction. Nueva York, Routledge.

OTROS RECURSOS ON-LINE

NCsoft: http://www.ncsoft.com/global

Aion Online: http://na.aiononline.com

Forsaken Labs blog: http://blog.forsakenlabs.com

MMOData.net: http://www.mmodata.net

MMOGCHART.COM: http://www.mmogchart.com

Massively: http://www.massively.com

MMORPG: http://www.mmorpg.com

VIDEOJUEGOS CITADOS

Aion Team Development (2008): Aion. Ncsoft.

ArenaNet (2005): Guild Wars. NCsoft.

Blizzard Entertainment (2004): World of Warcraft. Blizzard / Vivendi Universal.

NCsoft (1998): Lineage. NCsoft.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright (c) 2009 Alberto Hermida Congosto, Javier Lozano Delmar

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