Abstract
Many universities are trying to adapt their curricula to the changing media landscape. Innovation and creativity are considered key concepts in this new context, as can be shown by the Innovation Journalism initiative developed at Stanford University and some other that can be used to promote both innovation and creativity in Media Studies (such as Design Thinking and Creation Nets). In addition to reporting on these trends, this paper describes how the official Spanish White Paper on Communication Degreees deals with both innovation and creativity, analyzing the presence of these two concepts in the curricula proposed within it.
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