ARTE, FOTOGRAFÍA Y PUBLICIDAD

Abstract

Photography, from its origin to the present day, has been recognised by the various channels of communication (from the decimoniac Press to the twentieth century Television) as the perfect image of reality. The resultant paradox by the use of Photography by Publicity in the most unreal and fictitious manner devised by the collective imagination, is doubly necessary to emphasise. We believe by this exposure, at first, of this paradox and this diametrically opposed use of photography, divided between the reality (of the object) and the desire (of the appearance), is the best way to appreciate the power and pre-eminence that photo-publicity plays in our society.