YouTube is no longer 'your television': Collaborative culture and commercial network in online video
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Keywords

YouTube
Web 2.0.
industrias culturales
videoclip YouTube
Web 2.0
cultural industries
music video

How to Cite

Pérez Rufi, J. P. (2025). YouTube is no longer ’your television’: Collaborative culture and commercial network in online video. COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, 1(9), 146–162. https://doi.org/10.12795/Comunicacion.2011.v09.i12
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Abstract

This article studies the online video site YouTube, as an application that puts together commercial interests from the audiovisual industries, those from the company itself and a cooperative spirit in favour of user-generated content originated by the possibilities of the Web 2.0. We will take a critical view on the prominence that the site still attributes the user, from an analysis of the most watched videos arranged by the site that will try to confirm YouTube's nature as a mainly commercial network.

https://doi.org/10.12795/Comunicacion.2011.v09.i12
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References

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright (c) 2011 José Patricio Pérez Rufi

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