Abstract
Cultural industries produce a wide range of products - enjoyed by most people -, which are given different uses in everyday life. These products contribute to figure out what is called Popular Culture. Despite the fact that these cultural products have an intensely widespread presence that is continious in our daily life, Communication Sciences do not contribute to give an approximate explanation on this subject.
To the hightextent, this is due to the process of institutionalisation that is aspect of knowledge is undergoing, which canonised a dominant standpoint and set the boundaries of the corpues to be studied. So, it is necessary to include within Communication Studies other points of view that allow us: first of all, to recognise the importance of these phenomena - without the prompt to disqualifying them - and secondly, to get to know them rigorously. Particulary, these points of view that refer to them in the appropiate cultural frame, binding them up to the social context in which they are produced.
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