The social production of video clips: the crisis of the fandom phenomenon and music videos
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Keywords

videoclip musical
fenómeno fandom
discurso audiovisual en crisis music video
fandom
audiovisual discourse in crisis

How to Cite

Sedeño Valdellós, A. (2022). The social production of video clips: the crisis of the fandom phenomenon and music videos. COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, 1(10), 1224–1235. https://doi.org/10.12795/comunicacion.2012.v01.i10.93
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Abstract

The arrival of the music video to the network, their migration from television, has been the result of applying new technologies to certain modes of musical reception (piracy, illegal downloads of music ...). An interesting phenomenon is the renewal of fan video. UMV, Anime Music Video (AMV), ship vid... are its types and all point to the ability of fans to get expertise to adapt technologies and use them to review audio-visual productions and promote communities around this social production.

https://doi.org/10.12795/comunicacion.2012.v01.i10.93
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Copyright (c) 2012 Ana Sedeño Valdellós

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