Abstract
Despite the educational campaigns issued by DGT and addressing the road users since 1960, not until 1992 could it be detected which campaigns have reached the higher social impact by means of the exploitation of the “realistic” guidelines. These include the use of explicit images of the sequence of events, before the accident, along the accident and also its physical, familiar and social consequences. However, the untenable increasing violence to register so that its communicative input may advise for timings of communicative experiments, involving different strategies, as in the 1998 and 1999 educational campaigns “Vive” and “Enseña a vivir”.
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