THE DECAY OF HUMANIST VALUES DURING MASSIVE DEMOCRATIZATION. SCATTERED OBSERVATIONS ABOUT THE DESTINY OF ETHICAL AND AESTHETIC NORMS AMIDST LATIN AMERICAN POPULAR CULTURE.

Abstract

Latin American popular culture is considered, especially under populist regimes, as a culture usually opposed to western traditions of capitalism and individualism, and so far as a valuable proposal in the long run. But examining this question carefully according to outlines of the Frankfurt School, one perceives that this popular culture has basically a commercial and shallow character; at the same time it favours the tradition of authoritarianism and does not represent any advancement in ethical and aesthetic questions.