Messages for a nation. Twenty-three years of CiU’s election propaganda

Abstract

Synthesis of the political communication emitted throughout twenty-three years in the manifestos of electoral propaganda in advertising forms or “political advertising” spread by the coalition “Convergència i Unio’”. Previous theoretical reflections, here are examined the communication axes maintained by this political formation and their representation in the main slogans used in each campaign, made for each one of the electoral confrontations in which the political formation has participated. The political positioning tried by the coalition is examined, in its relation with Catalunya. Also, the treatment given to the leader who has headed this political formation during the indicated period is object of study. The work finalizes doing reference to the passive positioning, that is to say, to which the voters think in relation to the affirmations of the coalition, resisted by the political messages of the other formations and by the congruence or incongruence of the facts, respect to the spread affirmations and offers.