Por el sexo hacia los orígenes de la publicidad moderna

Authors

  • Enrique Bordería Ortiz Universitat de València

DOI:

https://doi.org/10.12795/RiHC.2018.i11.13

Keywords:

Periodismo, Publicidad, Propaganda

Abstract

Reseña del libro de Antonio Laguna Platero dedicado al estudio del origen de la publicidad de masas a partir del análisis de los anuncios que se publicaron en toda la prensa mundial a finales de siglo XIX y principios del siglo XX dedicados a al ciudado de la salud, la belleza y sobre todo las llamadas afecciones sexuales de la época.

Downloads

Download data is not yet available.

Author Biography

Enrique Bordería Ortiz, Universitat de València

Profesor titular de Periodismo. Departamento de Teoría de los Lenguajes y Ciencias de la Comunicación

Downloads

Published

2018-12-15

How to Cite

Bordería Ortiz, E. (2018). Por el sexo hacia los orígenes de la publicidad moderna. RIHC. Revista Internacional De Historia De La Comunicación, 2(11), 208–211. https://doi.org/10.12795/RiHC.2018.i11.13

Issue

Vol. 2 No. 11 (2018): Medios y Transiciones

Section

Reseñas

License

RiHC. Revista internacional de Historia de la Comunicación is an open access publication, offering its content under the principle that making research available to the public free of charge contributes to the greater exchange of global knowledge.

RiHC. Revista internacional de Historia de la Comunicación adheres to the various initiatives that promote access to knowledge. All content is therefore free of charge and is published under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.

By virtue of this, the authors who publish in this journal accept the following conditions:

  • Open access content may be freely shared (that is, copied and redistributed in any medium or format) and adapted (remixed, transformed and built upon).
  • Attribution: The user of the content must give appropriate credit, provide a link to the license, and indicate if changes were made. This may be done in any reasonable manner, but not in any way that suggests the licensor endorses the user or their use.
  • Non Commercial: The content may not be used for any commercial purpose.
  • Share Alike: If the content is remixed, transformed or built upon, it must be distributed under the same licence as the original.
  • No additional restrictions: No legal terms or technological measures may be applied that legally restrict others from doing anything the licence permits.

 

Received 2018-10-24
Accepted 2018-10-24
Published 2018-12-15
Views
  • Abstract 223
  • PDF (Español (España)) 55