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Author Details
Marcos, Paloma Sanz, University of Seville, Spain
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Theoretical approach of branding from a semiotic perspective
PDF
Remoto
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market
PDF
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