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Author Details
Caldera Chacón, Jaime Humberto, Universidad Autónoma de Ciudad Juárez, Mexico
IROCAMM - International Review Of Communication And Marketing Mix Vol. 5 No. 2 (2022)
Research Articles
Transmedia storytelling in a diecast brand: Expansion of the Hot Wheels advertising discourse
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Ámbitos. Revista Internacional de Comunicación No. 51 (2021): Winter Edition
ARTICLES
Transmedia narrative in advertising: the case of “LEGO”
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