The Excesses and Risks of the Postmodern Condition: from Globalization to Digitalization and the Threat of Non-Things
DOI:
https://doi.org/10.12795/CEC.2025.i11.02Keywords:
Digitalisation, Globalisation, Algorithmic society, Non-Things, Cultural heritageAbstract
Globalisation and digitalisation are both part of the postmodern condition. We are experiencing the increasingly rapid rise of a new “black box society” characterised by black boxes where algorithms, observing the characteristics of users, predict a class, a rating and suggest decisions without explaining the motivation. If, with globalisation, the issues of the economic enhancement of culture saw the primacy of the economy over society, discussing a possible culture-driven vs data-driven economic development, now technology plays a leading role. We have dealt with the excesses of postmodernity in the past, discussing the risks associated with globalisation and the enhancement of museums and art cities as high-culture places, introducing the risk of the Non-Place, understood as an anthropological place, generated by the loss of meanings, relationships and history. Starting from the suggestions emerging from the literature, we now address the theme of the risks of digitalisation by introducing the concept of the “risk of Non-Things”, connected to computerisation, the dematerialisation of the world and the loss of memory that may involve objects, movable and immovable artistic heritage, natural heritage, territories, animals, plants, even perhaps humanity itself.
Downloads
References
Akerlof G.A., Shiller R.J. Animal Spirits. How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism, Oxford:Princeton University Press, 2009. https://doi.org/10.1353/book.110006
Arendt H. Verità e politica. La conquista dello spazio e la natura dell’uomo, Torino: Bollati Boringhieri, 1995.
Augé M. Non luoghi. Introduzione a un’antropologia della surmodernità, Milano: Elèuthera, 1996.
Ball M. The Metaverse: And how It Will Revolutionize Everything, New York, NY: Liveright Publishing, 2022.
Baricco A. The Game, Torino: Einaudi, 2018.
Baudelaire C. “Le peintre del vie moderne”, Curiosités esthétiques suivies de L’Art romantique, Paris: Garnier, 1962, pp. 453-502.
Bauman Z. Modernità liquida, Bari: Laterza, 2002.
Becattini G. Per un capitalismo dal volto umano: la critica dell’economia apolitica sulle pagine del “Ponte”, 1984-2003, Torino: Bollati Boringhieri, 2004.
Boni S. Homo comfort. Il superamento tecnologico della fatica e le sue conseguenze, Milano: Elèuthera, 2019.
Boschma R. “Proximity and innovation: a critical assessment”, Regional studies, 39, n. 1, 2005, pp. 61-74. https://doi.org/10.1080/0034340052000320887
Bradbury R. Fahrenheit 451, Milano: Oscar Mondadori,1999.
Bruner J. The Culture of Education, Cambridge, MA: Harvard University Press, 1996.
Calvino I. Le città invisibili, Torino: Einaudi, 1972.
Cristianini N. La scorciatoia. Come le macchine sono diventate intelligenti senza pensare in modo umano, Bologna: Il Mulino, 2023.
Cristianini N. Machina sapiens. L’algoritmo che ci ha rubato il segreto della conoscenza, Bologna: Il Mulino, 2024.
Ferraris M. Post verità e altri enigmi, Bologna: Il Mulino, 2017.
Floridi L. The fourth revolution: How the infosphere is reshaping human reality, Oxford: Oxford University Press, 2014.
Floridi L. The ethics of artificial intelligence: principles, challenges, and opportunities, Oxford: Oxoford University Press, 2023. https://doi.org/10.1093/oso/9780198883098.001.0001
Freeman C. The Economics of industrial Innovation, Harmondsworth,Middllesex: Penguin Books, 1974.
Frisby D. “Modernità”, Enciclopedia delle scienze sociali, vol. V, Roma: Istituto dell’Enciclopedia Italiana, 1996.
Gardner H., Davis K. Generazione APP. La testa dei giovani e il nuevo mondo digitale, Milano: Feltrinelli, 2014.
Giddens A. Le conseguenze della modernità, Bologna: Il Mulino, 1990.
Han B.-C. Le non cose. Come abbiamo smesso di vivere il reale, Torino: Einaudi, 2022. Edición española. No cosas: quiebras del mundo de hoy (2021). Barcelona: Taurus. Joaquín Chamorro Mielke (trad.).
Harari Y.N. Homo Deus: A brief history of tomorrow, London: Random House, 2016. https://doi.org/10.17104/9783406704024
Knight G.A., Cavusgil S.T. “Innovation, organizational capabilities,
and the born-global firm”, Journal of International Business Studies, n. 35,2004,
pp. 124-141, <https://doi.org/10.1057/palgrave.jibs.8400071>.
Lazzeretti L. “City of art as a High Culture Local System and cultural districtualisation processes. The Cluster of art-restoration in Florence”, International Journal of Urban and Regional Research, 27, n. 3, 2003, pp. 635-648, https://doi.org/10.1111/1468-2427.00470
Lazzeretti L. “Città d’arte e musei come luoghi di significati: una possibile risposta alle sfide della surmodernità”, Economia e Politica industriale, 32, n. 1, Milano: Franco Angeli, 2005, pp. 1000-1024.
Lazzeretti L. “What is the role of culture facing the digital revolution challenge? Some reflections for a research agenda”, European Planning Studies, 30, n. 9, 2020, pp. 1617-1637, https://doi.org/10.1080/09654313.2020.1836133.
Lazzeretti L. L’ascesa della società algoritmica ed il ruolo strategico della cultura, Milano: FrancoAngeli, 2021.
Lazzeretti L. The Rise of Algorithmic Society and the Strategic Role of Arts and Culture, Cheltenham: Edward Elgar, 2023. https://doi.org/10.4337/9781035302543
Lyotard J.F. La condizione postmoderna. Rapporto sul sapere, Milano: Feltrinelli, 1981.
Mazzarella E. Contro metaverso. Salvare la presenza, Milano: Mimesis, 2022.
Micklitz H.W., Pollicino O., Reichman A., Simoncini A., Sartor G., De Gregorio G., eds. Constitutional challenge in the algorithmic society, Cambridge: Cambridge University Press, 2021.
Ogawa Y. L’isola dei senza memoria, Milano: Il Saggiatore, 2018. Edición española, La policía de la memoria, Juan Francisco González (trad.) Tusquets Editores S.A., 2021.
Orwell G. 1984, Milano: Mondadori, 1950.
Parcu P., Rossi M.A, Innocenti N., ¿Carrozza C. “How real will the metaverse be? Exploring the spatial impact of virtual worlds”, European Planning Studies, 1, n. 7, 2023, pp. 1466-1488, https://doi.org/10.1080/09654313.2023.2221323.
Park S.M., Kim Y.G. “Metaverse: Taxonomy, Components, Applications, and Open Challenges”, IEEE Open Access, n. 10, 2022, pp. 4209-4251. https://doi.org/10.1109/ACCESS.2021.3140175
Pasquale F. The Black Box Society, Cambridge, MA: Harvard University Press, 2015. https://doi.org/10.4159/harvard.9780674736061
Perez C. Technological Revolutions and Financial Capital, Cheltenham: Edward Elgar Publishin, 2002. https://doi.org/10.4337/9781781005323
Rifkin J. L’era dell’accesso. La rivoluzione della new economy, Milano: Mondadori, 2000.
Shiller R. “Narrative Economics”, American Economic Review, 107, n.4, 2017, pp. 967-1004, https://doi.org/10.1257/aer.107.4.967.
Thaler R. “From Cashews to Nudges: The Evolution of Behavioral Economics”, American Economic Review, 108, n. 6, 2018, pp. 1265-1287, https://doi.org/10.1257/aer.108.6.1265.
Turkle S. The Second Self: Computers and the Human Spirit, New York: Simon & Schuster, 1984, edición en español: Turkle S. El segundo yo. Las computadoras y el espíritu humano. Buenos Aires, 1984.
Wiener N. The human use of human beings: cybernetics and society, London: Free Association Books, 1989.
Yang G.-Z., Bellingham J., Dupont P.E., Floridi L, Full R., Jacobstein N., Kumar V., Merriefield R., Nelson B.J., Scassella B., Taddeo M.R., Taylor R.,Veloso M., Wang Lin Z., Wood R. “The grand challenges of Science Robotics”, Science Robotics, 3, n. 14, 2018, pp. 1-14, https://doi.org/10.1126/scirobotics.aar7650.
Zuboff S. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, London: Profile Books, 2019.
Zukin S. The Innovation Complex: Cities, Tech and the New Economy, Oxford: Oxford University Press, 2020. https://doi.org/10.1093/oso/9780190083830.001.0001
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Cuadernos de Economía de la Cultura

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Cuadernos de Economía de la Cultura ofrece acceso abierto inmediato y gratuito a todos sus contenidos. La revista no cobra tasas por envío ni por publicación (no APCs).
Todos los artículos se publican bajo la licencia Creative Commons Atribución–No Comercial–Compartir Igual 4.0 Internacional (CC BY-NC-SA 4.0).
¿Qué permite esta licencia?
Los lectores pueden:
- Compartir: copiar y redistribuir el material en cualquier medio o formato.
- Adaptar: remezclar, transformar y crear obras derivadas.
- siempre que se cumplan tres condiciones fundamentales:
- Atribución (BY)
Debe citarse correctamente la fuente original, indicando título, autor/es, nombre de la revista y número de publicación. - No Comercial (NC)
El material no puede utilizarse con fines comerciales.derec
Cualquier uso que implique beneficio económico directo, indirecto o potencial requiere permiso expreso del autor o de la revista. - Compartir Igual (SA)
Si el material se remezcla, transforma o crea a partir de él, la obra resultante debe distribuirse bajo la misma licencia (CC BY-NC-SA 4.0).
Esta definición de acceso abierto se ajusta a la Iniciativa de Acceso Abierto de Budapest (BOAI).