Online shopping for a cause: Social marketing in second-hand fashion stores

García Medina , I. ., & Salinas Vázquez, M. (2025). Online shopping for a cause: Social marketing in second-hand fashion stores. IROCAMM - International Review Of Communication And Marketing Mix, 8(1), 23–42. https://doi.org/10.12795/IROCAMM.2025.v08.i01.02

Resumo

This study examines existing literature on the use of online platforms in influencing social consumer behaviour, engagement, and purchase intentions, particularly in the context of non-profit sectors like second-hand fashion shops. It explores academic perspectives on these topics and seeks to identify gaps in current understanding.

https://doi.org/10.12795/IROCAMM.2025.v08.i01.02

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