Browse Title Index


 
Issue Title
 
No 1 (2018) Acts or events? A perspective from the marketing mix Abstract   PDF   Remoto
Marta Pulido
 
No 1 (2018) Digital advertising storytelling: consumer educommunication Abstract   PDF   Remoto
Rodrigo Elías Zambrano
 
No 1 (2018) L’approche scientifique de la sémiothique française: réflexions contemporaines Abstract   PDF   Remoto
Patricia Farias Coelho
 
No 1 (2018) Rational vs emotional communication models. Definition parameters of advertising discourses Abstract   PDF (Español)   Remoto (Español)
Cristina Gonzalez Oñate
 
No 1 (2018) Shopping as a selling strategy for tourism: combination of marketing mix tools Abstract   PDF   Remoto
Gloria Jiménez-Marín
 
No 1 (2018) Theoretical approach of branding from a semiotic perspective Abstract   PDF   Remoto
Paloma Sanz Marcos
 
No 1 (2018) Vodafone:The relationship between brand image and online marketing strategies Abstract   PDF   Remoto
Hasan Mahmud Niaz, Irene García Medina
 
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ISSN: 2605-0447