Marcos, Paloma Sanz. “Brand Management from a Cultural Approach. Case Study of Consumer Brands That Operate in the Spanish Market”. IROCAMM - International Review Of Communication And Marketing Mix 1, no. 2 (August 15, 2019). Accessed July 6, 2022. https://revistascientificas.us.es/index.php/IROCAMM/article/view/7-13.