Marcos, Paloma Sanz. «Theoretical Approach of Branding from a Semiotic Perspective». IROCAMM - International Review Of Communication And Marketing Mix, no. 1 (septiembre 10, 2018): 105–129. Accedido marzo 28, 2024. https://revistascientificas.us.es/index.php/IROCAMM/article/view/5465.