Gonzalez Oñate, Cristina. «Rational Vs Emotional Communication Models. Definition Parameters of Advertising Discourses». IROCAMM - International Review Of Communication And Marketing Mix, no. 1 (septiembre 10, 2018): 88–104. Accedido noviembre 22, 2024. https://revistascientificas.us.es/index.php/IROCAMM/article/view/5593.