Elías Zambrano, Rodrigo. «Digital Advertising Storytelling: Consumer Educommunication». IROCAMM - International Review Of Communication And Marketing Mix, no. 1 (septiembre 10, 2018): 32–44. Accedido julio 17, 2024. https://revistascientificas.us.es/index.php/IROCAMM/article/view/5462.