Peran, Mitchell J. « Is Time to Reach Customer Product Acceptance Influenced by Advertising Support? ». IROCAMM - International Review Of Communication And Marketing Mix 4, no. 2 (juillet 31, 2021): 55–59. Consulté le décembre 9, 2025. https://revistascientificas.us.es/index.php/IROCAMM/article/view/16914.