Gonzalez Oñate, C. (2018) «Rational vs emotional communication models. Definition parameters of advertising discourses», IROCAMM - International Review Of Communication And Marketing Mix, (1), pp. 88–104. Disponible en: https://revistascientificas.us.es/index.php/IROCAMM/article/view/5593 (Accedido: 6mayo2024).