Cristancho Triana, G. J., Barón Barón, L. V. ., Castro Daza, M. F. and Franco Parada, A. V. (2024) “Marketing aspects influencing intrinsic and extrinsic motivation to place bets online”, IROCAMM - International Review Of Communication And Marketing Mix, 7(1), pp. 87–104. doi: 10.12795/IROCAMM.2024.v07.i01.05.