Miranda Hernández, L. M. E., Jiménez Terrazas, C. P. and Ojeda Arredondo, A. (2022) “Digital advertising and integrated marketing communication in yoga companies: : Spanish and Mexican netnography on Facebook”, IROCAMM - International Review Of Communication And Marketing Mix, 5(1), pp. 36–49. Available at: https://revistascientificas.us.es/index.php/IROCAMM/article/view/19930 (Accessed: 17July2024).