Shifa Hustima Sahara, e Nila Armelia Windasari. 2022. «Digital Touchpoints Effectiveness and Its Impact on Consumer Brand Engagement in Biotechnology Start-Up». IROCAMM - International Review Of Communication And Marketing Mix 5 (2):52-70. https://doi.org/10.12795/IROCAMM.2022.v05.i02.04.