GONZALEZ OÑATE, C. Rational vs emotional communication models. Definition parameters of advertising discourses. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], n. 1, p. 88–104, 2018. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/5593. Acesso em: 5 may. 2024.