MARCOS, P. S. Theoretical approach of branding from a semiotic perspective. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], n. 1, p. 105–129, 2018. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/5465. Acesso em: 24 abr. 2024.