JIMÉNEZ-MARÍN, G. Shopping as a selling strategy for tourism: combination of marketing mix tools. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], n. 1, p. 67–87, 2018. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/5461. Acesso em: 3 may. 2024.