OLUBUSOLA TEMILOLUWA, O.; USMAN MOYOSORE, T.; TOSIN, B. M. Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 5, n. 2, p. 119–129, 2022. DOI: 10.12795/IROCAMM.2022.v05.i02.07. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/20696. Acesso em: 1 dic. 2023.