SHIFA HUSTIMA SAHARA; ARMELIA WINDASARI, N. Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 5, n. 2, p. 52–70, 2022. DOI: 10.12795/IROCAMM.2022.v05.i02.04. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/19928. Acesso em: 19 maio. 2024.